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Downtown Businesses
Curious about what to do in Downtown Florence? Check out all the great businesses that we have in the Downtown District. From retail to dining options, there is always a destination to visit, merchandise to purchase, and delicious food to eat in Downtown Florence. Explore your options TODAY!
Events
Downtown Florence is the entertainment hub of the Shoals
Between the restaurants, bars, events - like First Fridays Florence, and the occasional after-hour performances, there’s always music Downtown – we like to attribute that quality to the Tennessee River, or as we know it the “Singing River.” Florence is home to fashion designers, Grammy award-winners, and some of the most diverse, successful chefs in the nation. Check out some of our events below to see what piques your interest, and check back for updates.
Handy Block Party
July 2025
The second Handy Block Party will be hosted as a featured event of the W.C. Handy Music Festival in downtown Florence. More details to come!
Christmas Parade
December 2025
The 2024 Florence Christmas Parade presented by Bank Independent will be held on Thursday, December 12th @ 7pm.
First Fridays
MAY - nov 2025
On the first Friday of each month from May through November, Historic Downtown Florence comes alive with art, music, shopping, and entertainment for the whole family! Enjoy the sights and sounds around every corner, dine in one of our fine restaurants, shop at our galleries and stores, or take a leisurely stroll to enjoy one-of-a-kind art and the finest live music around!
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Members
Membership
Find out more
It is a great time to support downtown Florence! Would you like to get involved? DFA organizes events such as First Fridays, Movie Series at Shoals Community Theater, and the Florence Christmas Parade. Plus we have events and meetings for our members.
Main Street America
As a Main Street America™ Accredited program, Downtown Florence Alliance is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.
Main Street America has been helping to revitalize older and historic commercial districts for more than 35 years. Made up of small towns, mid-sized communities, and urban commercial districts, Main Street America represents the broad diversity that makes this country so unique.
A new set of videos from Main Street America shows the power of Main Street’s potential: to revive local economies, bring communities together, and forge the future for cities and towns across the country.